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Web reading pattern: F-shaped.
Wed, 2006-04-19 13:25 — PMunn
http://www.useit.com/alertbox/reading_pattern.html
The Alertbox shares some of its test results where they tracked where a user's eyes go on a few set pages, including a corporate About Us page and a search engine results page.
It shows the user's eyes move in an F-shaped pattern, skipping over large tracts of content while hovering on items in a generally F-shaped pattern over the content.
Quote:
F for fast. That's how users read your precious content. In a few seconds, their eyes move at amazing speeds across your websites words in a pattern that's very different from what you learned in school.
http://www.useit.com/alertbox/reading_pattern.html
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