When I mentioned the challenges facing Sony on the PS3's second birthday last month I held up the economic crunch in the United States as a possible monkey wrench in the gears of the system's slow but steady uptick of momentum. What I never expected was what fell out of the November NPD console sales numbers: growth of PS3's year-over-year didn't just slow down in the face of a frankly frightening economic picture, it started going backwards.
Backwards. Backwards after stellar titles like Resistance 2 and LittleBigPlanet have finally landed. Backwards after a year of growing positive press on the system. Backwards in a critical time, the holiday season which should show growth.
With an utterly insane number of Wii consoles sold in one month -- 2 million of them -- and an exceptional number of Xbox 360s sold at 836k, it's not hard to see where those console sales went. The PS3's limped into its third holiday season with just 378k units sold.
Around the middle of 2008 I personally had made my peace with the fact that the PS3 wasn't going to catch up with the Xbox 360. The best I felt I would see it do is keep pace with the Xbox 360 month-to-month, maybe edge it out every so often, and never really eat into the difference between them. Even that, now, seems astonishingly optimistic.
The current strategy is just not working. Top-quality exclusive games haven't turned the tide. Highly reliable hardware hasn't turned the tide. Blu-ray hasn't turned the tide. Free online play hasn't turned the tide. There needs to be a new strategy, and I think you'd agree that this strategy will have a positive inpact and could be the only way the PlayStation products will still be sold in 2010.